Practical guides for SaaS founders and B2B marketers.
Each guide answers the questions founders bring to ShoutEx most often. The advice is specific, the numbers are sourced, and every page says when it was last checked. Industry guides apply the same advice to one kind of business, starting with accounting firms.
Diagnose clicks without demos and leads without customers, compare Google with LinkedIn, and plan cost, tracking and bidding for B2B SaaS.
Fifteen founder decisions a fractional CMO works through: ICP, positioning, GTM, pipeline, CAC, budget and team.
How to find product-market fit step by step, tell if you have it, and decide when to pivot or scale.
What an MVP should include, what it costs, how long it takes, who should build it, and what to do after launch.
Compare WordPress, Drupal, Joomla, Webflow, Framer and newer website builders. Practical guides to choosing a platform, estimating costs, migrating your site and building a website that brings customers.
Vibe code or hire, which AI tool to build with, real costs, security risks, and handing off to a developer.
Why go-to-market stalls and how to fix it: a one-page plan, first channel, messaging tests, ads, lead magnets and funnels.
Customer interviews, smoke tests, ad tests and pre-selling to prove demand before you build.
Pricing strategies, anchors and tiers for SaaS, D2C and mobile apps, with pricing page and paywall mock-ups.
Whether ChatGPT Ads deserve B2B budget, how to launch a test, and how to measure and fix results.
How B2B buyers find and compare software in AI answers, and how to get cited, fix errors and measure pipeline.
The founder-CEO playbook: the role by stage, founder-led sales, strategy, operating cadence, runway, board and leadership team.
Signup, login, onboarding, upgrades, dashboards, billing and cancellation screens, with HTML mock-ups of each.
Which AI features to build, AI UX and trust, pricing, positioning, launch, data questions and measurement.
Keyword research, the pages to build, technical SEO, links, and measuring organic pipeline for SaaS.
Sixteen Canadian cities compared, plus incorporation, hiring, accelerators, Quebec rules and selling to US, enterprise and government buyers.
What qualifies for SR&ED, the 2026 changes, eligible costs, records, the T661, Ontario and B.C. credits and CCPC status.
How NRC IRAP works: eligibility, contribution sizes, working with your ITA, the proposal, claims and SR&ED.
The 12-slide deck, traction and metrics by stage, AI startup decks, data rooms and running a seed raise.
Define your value, stand out from alternatives, and give buyers a clear reason to trust you.
HR for founders from first hire to 50 people: contracts, hiring, stock options, pay, reviews, remote teams and exits.
Metrics by stage, funnel definitions, attribution, lead routing, the marketing stack and customer marketing.
HubSpot for founders: fit, pricing, alternatives, CRM setup, deal pipeline, lifecycle stages, workflows, Breeze AI and reporting.
Reddit Ads for B2B and SaaS: fit, targeting communities, native creative, cost, lead gen, Max campaigns and tracking.
Cap tables, co-founder splits and vesting, SAFEs and how they convert, employee equity grants and dilution.
Turn buyer intent into revenue: landing pages, demo flows, trial activation, lead qualification and conversion audits.
An AI-era content system: sales calls, objections and product data turned into assets that rank, get cited and drive pipeline.
Costs, CTR and CPL benchmarks by industry, ad formats with examples, targeting and pipeline.
YouTube Ads for B2B and SaaS: formats, Demand Gen and video campaigns, targeting, creative, TV, cost and measurement.
Competitor analysis for founders: a 7-step process, template, finding competitors, pricing, SEO and ad analysis, monitoring and battlecards.
TikTok ads for startups: fit, Ads Manager, targeting, minimum budgets, native creative, Spark Ads, lead forms and tracking.
Spotify audio, video and podcast ads: fit, Ads Manager and programmatic buying, targeting, scripts, cost and measurement.
Analytics for startups: Google Tag Manager, GA4, PostHog, event plans, UTMs, consent, server-side tracking and dashboards.
Why direct mail works for B2B, response rates, personalization, postcard design, tracking, follow-up and ROI.
Facebook and Instagram ads for founders: fit, Advantage+, targeting, Reels, creative, lead ads, Pixel and Conversions API, cost.
Microsoft Ads for B2B SaaS: fit, Google import, LinkedIn targeting, AI Max, Copilot ads and pipeline tracking.
Rank in Google Maps and local search: Business Profile, reviews, service and location pages, citations, Apple, Bing, AI answers and reporting.
Marketing guides by industry
Each industry guide applies our channel guides to one kind of business, with its own examples, budgets and local markets.
Google Ads, SEO, websites and local markets for accounting firms.
Acquisition, pricing, trials and the app stores for a work app.
New patients from search, ads, reviews and the clinic website.
Pipeline, content and ads for firms that sell security to other businesses.
Calls, seasons and local search for heating and cooling companies.
Owners, buildings and local search for property managers.
Leads for plants and shops that sell to other businesses.
Shippers, lanes and the search terms that bring freight work.
All guides by topic
Leadership & Hiring
- Fractional CMO Playbook16 pages
- Startup CEO12 pages
- Startup HR10 pages
Build & Validate
- AI Features in SaaS12 pages
- MVP Development12 pages
- Product-Market Fit11 pages
- Startup Validation11 pages
- UX for SaaS20 pages
- Vibe Coding11 pages
- Website Platforms for Startups19 pages
Canadian Startups & Funding
- Canadian Startups20 pages
- IRAP Funding11 pages
- Pitch Decks & Fundraising20 pages
- SR&ED Tax Credits16 pages
- Startup Equity7 pages
SaaS Growth & GTM
- Competitor Analysis9 pages
- Go-to-Market11 pages
- HubSpot for Startups11 pages
- Pricing Strategy11 pages
- SaaS Conversions13 pages
- SaaS Marketing11 pages
- Website Analytics10 pages
Paid & Outbound
- ChatGPT Ads12 pages
- Direct Mail Marketing12 pages
- Google Ads20 pages
- LinkedIn Ads10 pages
- Meta Ads: Facebook and Instagram10 pages
- Microsoft Ads13 pages
- Reddit Ads11 pages
- Spotify Ads9 pages
- TikTok Ads9 pages
- YouTube Ads10 pages
SEO & AI Search
- AI Search & LLM Visibility11 pages
- Local SEO37 pages
- SEO for SaaS11 pages
Content & Brand
- B2B Content Marketing15 pages
- Positioning & Messaging13 pages
Industries
- Marketing for Accountants34 pages
- Mobile App Marketing49 pages
- Marketing for Dentists36 pages
- Marketing for Law Firms38 pages
- Marketing for Cybersecurity Companies35 pages
- Marketing for HVAC Companies26 pages
- Marketing for Plumbers26 pages
- Marketing for MSPs and IT Services24 pages
- Marketing for Property Managers25 pages
- Marketing for Financial Advisors24 pages
- Marketing for Engineering Firms23 pages
- Marketing for Manufacturers24 pages
- Marketing for Logistics and Freight23 pages